McDonald’s fans may be lovin’ it even more this summer if the fast-food chain’s plan to sell sodas for $1 goes through.
Executives from both McDonald’s and the Coca-Cola Co. have been trying to get franchises sweet on the deal at recent regional meetings, according to the Wall Street Journal. Hoping to become the place where people flock to buy beverages, McDonald’s wants to offer sodas of any size for only $1.
The low prices will slash soft-drink profits at Golden Arches restaurants, which rely on soda sales as among their biggest moneymakers.
Though McDonald’s has tried summer dollar-drink promotions in the past, it’s pushing harder for the idea to stick this time around, two franchises told the Journal.
The company is hoping the deal will last 150 days, beginning on Memorial Day.
Last year, most of the chain’s franchises rejected the suggestion to offer all sodas for a dollar and instead only sold large sweet tea at that price, the paper reported.
The proposal is the latest example of how McDonald’s is trying to stay far ahead of its competition.
Its strategies are working. The company’s earnings are up 4 percent over last month, and its shares have spiked by more than 20 percent in the last two years, according to the 24/7 Wall St. blog. Burger King’s shares, in contrast, have dipped by 25 percent.