AT&T Dumps Anti-Verizon Ad Campaign

AT&T Dumps Anti-Verizon Ad Campaign

AT&T has decided to cease its anti-Verizon ad campaign — which featured actor Luke Wilson — and is going in a new direction that will call out its own strengths rather than the deficiencies of its competitor. AT&T’s new campaign introduces the “Rethink Possible” slogan, and points out how AT&T’s devices can hold voice calls and data calls simultaneously, as well as offer mobile TV services. Verizon Wireless is set to debut some new business-focused commercials, but will maintain running its anti-AT&T “There’s a Map for That” ad campaign, which targets AT&T’s smaller geographical 3G coverage footprint. The Associated Press believes the ad war between AT&T and Verizon has cost both companies hundreds of millions of dollars, with no clear winner emerging.

more at Associated Press »

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