Snoop Dogg’s New Venture

Snoop Dogg will take on a new executive role this week. On May 29, Tha Doggfather will be named President of Serious Pimp, a clothing and sunglasses line that blends hip-hop and Mixed Martial Arts cultures, with which Snoop has recently become involved. Snoop has been promoting the company’s eyewear since last December, while his spiritual advisor and former pimp, Bishop Don “Magic” Juan was appointed Serious Pimp’s Chairman of the Board early last week.

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