Just a few weeks ago Puma releases the first images of its Run The Streets campaign featuring their ambassador and creative collaborator, The Weeknd.
Speeding up to today just hours ago, The Weekend gives us a little sneak peek officially announcing his PumaXO shoe & clothing line on IG. Just several months ago he disclosed his partnership with the brand which had everyone yearning for more.
With still little details of this partnership, we only know now that in a few months there will be a release and we will finally all get to embrace what he has been working on.
Now, this isn’t his first time working with Puma, he was also featured in their “Ignite Limitless” video which was dropped earlier this year.
Take a look at his IG post and keep your eyes wide for the first look at The Weeknd x PUMA line.