COOKIES, the leading international lifestyle and cannabis brand, is pleased to announce the launch of a new cannabis brand, “COLLINS AVE,” in partnership with rap legend, Rick Ross. A natural junction of culture, music, and cannabis, the COLLINS AVE brand includes 3 uniquely curated strains highlighting flavor profiles stimulated by Ross’ own individuality.
“When it comes to branding and building something long term, Ross gets it,” said Berner. “We have a very similar work ethic and both have spread our wings outside of the music business and what I like most about this partnership is it all happened 100% naturally. Ross and I met back in the early 2000s at my dispensary in San Francisco. I never tried to force a music collaboration or anything. When we linked back up recently, everything fell right into place and we are both looking to kill it. Expect a crazy menu on Collins Ave side with a group project to smoke and ride to.”
Get to know Cookies
‘Cookies’ is more than a premier cannabis company; it is a lifestyle. Founded in 2012 by Berner, the Bay Area rapper and entrepreneur, and his partner Jai, Bay Area cultivator and breeder, the company built its integrity by seamlessly blending new, top-tier genetics, the internet, and music. Backed by the music industry, social media, and the brand’s growth and breeding projects, Cookies immediately built a grassroots cult supporters while persisting loyalty to its brand promise; authenticity and innovative genetics.
Today, Cookies is one of the most well-respected and top-selling cannabis brands in the United States. The company and its product are recognized globally and offer a coop of over 50 cannabis categories and product lines including indoor, outdoor and sun-grown flower, pre-rolls, gel caps, and vape carts. Cookies’ overall upright integration and seed-to-sale business allow for complete quality control at every step – from cultivation and production to retail experience.
Berner and Ross have taken a hands-on method to this new brand, with strains labeled, “Collins Ave,” “Pink Rozay” and “Lemon Pepper.”
These in-demand genetics are representative of Ross’ connection to Miami and will feature unique illustrations inspired by each flavor profile. The Cookies assortment includes Indica (“Collins Ave”) and Hybrid (“Pink Rozay”) varieties, while Lemonnade will exclusively feature “Lemon Pepper” on its award-winning Sativa menu.
The COLLINS AVE strains — Collins Ave, the brand’s namesake, Pink Rozay and Lemon Pepper –are available at Cookies Maywood, 805 (Lompoc), Merced, Modesto, Oakland, Berner’s on Haight and Detroit, soon-to-open Cookies retail location at One Log and La Mesa and Lemonnade retail locations in Portland. Also, you can find COLLINS AVE through Cookies’ exclusive partners in Illinois (Illinois Supply and Provisions), Michigan (Gage Cannabis), Oregon (Pistil Point, Slang Worldwide), and Washington (Hash Agency).
“I want to be a force within the cannabis industry and bring a superior quality product to the masses, particularly my people in the South,” said Ross. “I’m honored to be in partnership with Berner and Cookies, who, in my opinion, is the best in the business. I love the product and truly stand behind it. Watch what we do!”
Known and voted the #1 Sativa menu in the world, the team of industry legends behind Lemonnade is satisfied to deliver a spread of truly bizarre Sativa-leaning, flavor-forward cannabis products—the result of fastidious genetics and proficient breeding.
The sister brand to Cookies, Lemonnade is the most chief form of the grower’s art. A Sativa focused relationship between strains and products generated for those in search of an upbeat and euphoric experience. Offering over 15 cannabis varieties and product lines including indoor, greenhouse and sun-grown flower, pre-rolls, extracts, and vape carts, Lemonnade was founded in 2015 by Berner and Brett Wilson (aka Growing Passion).