“Travis is the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand,” McDonald’s US CMO Morgan Flatley said in an August memo obtained by Business Insider. “We can’t wait to share the rest of the lineup … in due time.”
Flatley told Business Insider in an interview in late August that McDonald’s began exploring a partnership with Scott over a year ago. When the chain was beginning to put together its celebrity campaign over the summer. Discussions with Scott’s team began in earnest, according to Flatley.
“Travis is one of many big celebrities who really love our brand and love our food,” Flatley said. “And it’s just a great opportunity for us to talk about that and celebrate that.”
Travis Scott is one of many celebrity collabs to come with McDonald’s. With Scott being the first since Micheal Jordan in 1992.
“In fact, it’s been so lit, some of our restaurants have temporarily sold out of some of the ingredients in the meal,” the chain said in a statement to USA TODAY. “We’re working closely with our suppliers, distributors and franchisees to resupply impacted restaurants as quickly as possible.”
Hinting earlier in the year with Super Bowl ads, that included commercial episodes the orders of celebrities Kim Kardashian West and Whoopi Goldberg, among others, and even fictional characters like Romeo and Juliet. See video below.
Upcoming celebrity partnerships may utilize a similar strategy, with different stars’ favorite McDonald’s orders being marketing as “meals” — without requiring McDonald’s to roll out any new menu items.