Cardi B unveils her new campaign with Balenciaga, becoming the face of the brand by taking over The Louvre.
The “WAP” rapper told us all that she likes Back in 2018, by sharing to us some of the things like dollars, diamonds, stunting, shining, million-dollar deals, and those Balenciagas (the ones that look like socks) in one of her most famous songs, “I Like It”. Two years later, she’s gotten everything she wanted. Plus a Balenciaga billboard on the side of the Louvre.
“Ya lookin at the face of a @Balenciaga campaign,” proudly announced Cardi B on Instagram. She shared several pictures of her official introduction to the brand, including shots of the poster currently placed at The Louvre. “I remember how I felt seeing myself on a billboard in NYC Times Square but PARIS! Wish I was there to see it in person!”
The campaign was individually styled and self-produced during lockdown. By the brands lead collaborators. Gvasalia himself selected Cardi B’s look — a liquidly black asymmetric neckline, built-in gloves, and, of course, shoes that look like socks to match. Setting it off with a sharp and shiny bob. According to the brand, the Bronx rapper actually shot the image herself in Los Angeles during the lockdown in a common domestic setting. She’s resting in a backyard encircled by toys and a single white Balenciaga Neo Classic handbag and yellow toys.
While the Louvre billboard will be up for all of September, it’ll also be displayed throughout Paris and in Taiwan, China, South Korea, Singapore and Thailand.
She was recently spotted twinning with her mini-me in pink with matching outfits and Birkin bags. Kulture’s bag isn’t on loan from her famous mama either. Offset gifted his daughter the purse for her second birthday in July — causing fans to question the choice. Cardi, however, defended Offset’s gift on her Instagram Story.
See the photo below.
