NEW ORLEANS, La. – Beyonce’s bum became the center of attention in her eye-catching photos to promote her Ivy Park x Adidas collection.
The listings for the iconic singer’s Rodeo-themed drop show break the internet as it showed off her jaw-dropping figure. Fans have been waiting, and thankfully, the latest drop of the Ivy Park x Adidas collaboration finally arrived. The rodeo is back again, and Beyonce’s fans have been eager and racing to get themselves something from the singer’s new Western-themed collection.
It includes a range of typical Adidas sportswear, from sweatpants, leggings, biker shorts, and more. There are also pricier pieces like suit sets, monogrammed bucket hats, and full-denim boiler suits, most of what you can see from the new photos.
But while the collection is fantastic as always, it wasn’t what was in the spotlight. It was the world-famous singer herself, or at least her mesmerizing backside. Fans were clamoring to get a piece from the collection of apparel and footwear. But besides clicking the checkout button, people online can’t help but notice the daring promotional pictures for Ivy Park x Adidas. It’s almost NSFW, and whether that’s effective marketing or not, the collections seem successful.
But it wasn’t something out for the blue as what other fans pointed out. The advertisement leading up to the launch featured the same daring photos. Still, fans couldn’t help to admire the singer’s otherworldly figure in the photos of the final listings.
As you can see in the photos, Beyonce proudly shows off her ample curves, particularly flaunting her cheeks as she models the denim bodysuit included in the collection.
The Grammy Award-winning singer also modeled several pieces of the collection that highlighted her hourglass figure and curls.
Whether the fans are more inspired by the singer’s rodeo-inspired drop or her sensational photos to promote the pieces, Beyonce’s Ivy Park x Adidas collection proves a sure hit.