Fenty Beauty was launched in 2017 and since then has grown massively in the beauty industry. Singer-songwriter Rihanna owner of Fenty and Savage X Fenty Lingerie showed us that she is more than just a music star.
With her groundbreaking foundation shade range, she made the world take notice. And take a hard look at expanding their own color ranges. Ever since she announced Fenty Skin was coming next, the beauty world has waited with anxiousness. Launching on July 31 (Today) exclusively on FentySkin.com. Rihanna finally revealed the first three hero products of the clean, genderless skincare line. “Fenty Skin is my vision of the new culture of skincare—I wanted to create amazing products that really work, that are easy to use, and everyone can apply it,” Rihanna has said.
Having a partnership with Kendo Brands, an LVMH-owned beauty developer, embraces Rihanna’s own skincare journey, her globe-trotting lifestyle, and her purpose to give easy solutions for all skin types and hues. All designed to work with makeup, each product in the line is a 2-in-1 multitasker with eco-friendly packaging and formulas. The trio, dubbed the Fenty Skin Start’rs, incorporates the basics of a full skincare routine.
They’re infused with good-for-you ingredients, including hyaluronic acid for moisture and niacinamide (aka Vitamin B3), which is gentle enough for those with rosacea. There’s also Barbados cherry (Rihanna was born and raised in the Caribbean island) which is rich in Vitamin C and antioxidants and can help brighten dull complexions. According to Fenty Skin, all of the products from the line scent of tropical, clean, and warm thanks to other ingredients like coconut, sun-kissed fig, and dessert melon.
“I wanted it to feel approachable, easy, and to take the pressure off choosing a routine, so I created one for everyone,” Rihanna has said.
To get your hands on Fenty Skin early, email subscribers have access to an exclusive presale that began July 29; sign up at FentySkin.com.