Travis Scott Collab With McDonald’s Sends Burger Sales Soaring

“Travis is the first in a suite of big celebrities that resonate across segments and are true fans of our food and our brand,” McDonald’s US CMO Morgan Flatley said in an August memo obtained by Business Insider. “We can’t wait to share the rest of the lineup … in due time.”

Flatley told Business Insider in an interview in late August that McDonald’s began exploring a partnership with Scott over a year ago. When the chain was beginning to put together its celebrity campaign over the summer. Discussions with Scott’s team began in earnest, according to Flatley.

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