“My inspiration comes from everywhere — from high-fashion runway shows and street culture to vintage stores and iconic eras in fashion to social media and everyday life,” Michele tells PEOPLE exclusively.
Having close to eight million Instagram followers and three fashion brands under her belt (including Mint Swim and Beige & Coco), Draya Michele aims to keep her style empire growing & going – which is why her next design adventure falls in line with her mission. As the first long-term collaborator with Revolve’s sister brand, Superdown, Michele is helping to pioneer a new brand and bring affordable fashion to her booming realm.
Michele, who describes her style as “empowered, playful and sexy,” curates a mix of high-end designs and to fast fashion favorites in her wardrobe.
“My closest is a mix of staples and designer pieces that I’ve purchased and love, and apparel that I’ve designed for my labels over the years. I have a lot of clothing from brands that I work with which I display on a separate rack so I know what I need to shoot in for branded content posts.”